Max Ronnersjö, #nofilter

10 oktober 2012 kl. 19-22

Instagram is a free photo-sharing program and social network that was launched in October 2010. The service enables users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services. Instagram currently has about 100 million registered users. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. The digital filters and effects that can be used is often connected to outdated and nostalgic looks of photos, also imitating the look of Polaroid pictures. The user is also able to tag the shared photos with hashtags. Hashtags are words or phrases prefixed with the symbol #, a form of metadata tag, a way to categorize and connect each photo to other photos with the same tag. A hashtag that is often used when the user do not apply a filter is #nofilter, meaning that the photo is not edited before shared.